Janashakthi, only insurance company to clinch most awards in Service Category at SLIM

Janashakthi Insurance PLC last weekend clinched triple honours at the glittering SLIM Awards 2010, thus becoming the only insurance company in Sri Lanka to win the highest number of awards in the Service Category at this event.

It won the Silver for ‘Turnaround Brand of the Year’, and two Bronzes each for ‘Local Brand of the Year’ and ‘Service Brand of the Year’.

Paddy Weerasekera, Head of Marketing of Janashakhti Insurance hailed this as an unequivocal endorsement of Janashakthi’s efforts in brand building and brand management efforts.

“We’re proud to be the only insurance company in Sri Lanka to have won as many as three awards this year. We attribute this to our underpinning brand propositions; the unmatched quality of our service and the creation of greater value via constant investment in brand building. The Janashakthi team is both delighted and extremely honoured with this national recognition where our customer-centric approach in developing brand and related activation have been appreciated,” Weerasekera said.

“Janashakthi prides itself in the quality of its service excellence to the nation and the many firsts it has given the industry. Last month we created yet another revolution in Sri Lanka’s insurance industry with the launch of yet another industry first – “Full Option Vehicle Emergency Policy” – Sri Lanka’s first-ever 24-hour vehicle breakdown policy. With its wide ranging facilities and services, this Full Option Vehicle Emergency Policy blazes a trail and emerges as one of the best-ever products Sri Lanka’s insurance industry has seen in recent times,” Weerasekera, further added.

Its innovative ‘My Car, My Home, My Life’ product coupled home and life and made headlines as an industry first. It is also the only insurance company in Sri Lanka to have its own Repair Service. The Full Option Auto Centre recently completed five successful years with a record nearly 6000 vehicles repaired and brought back to mint condition during this period. Added to this are 130+ authorised garages which offer premium service to Janashakthi customers.

Janashakthi Life Unlimited is a unique and revolutionary insurance product which provides free lifetime hospitalization, life and accident protection to the policyholder entirely free of charge even after the policy matures. Janashakthi is the first ever Insurance Company in Sri Lanka to be awarded the ISO 9001: 2000 international quality accreditation for its Life and General Insurance Operations. It also holds the distinction of clinching the highest number of awards by any service organisation at the SLIM Brand Excellence Awards 2006 with a Gold as the No.1 Service Brand of the Year.

With an island wide network of over 100 branches, it offers 24/7 customer care service and has also been actively involved in road side assistance at major events such as the Kataragama and Kandy Perehara, Hikkaduwa Beach Fest, Anuradhapura Poson Festival etc. Janashakthi also exercises its social responsibility as a corporate entity by becoming involved in several social projects. Among them was a program for the safety of people at pedestrian crossings and other social responsibility projects such as Tsunami aid programs in collaboration with the UN Habitat, cycle reflector project, safe bottle lamp, street name boards, signage at historical locations, medical camps in rural areas, sports sponsorship including sports such as Cricket, Hockey, Sailing, Golf, Squash etc.

Good corporate governance has established the image of the company as a socially responsible entity, delivering greater and consistent value to customers, employees, shareholders and the country at large during the 16 years of its service to the nation.

Photo caption: The Janashakthi Team at the SLIM Awards (L to R) - Kelum Weerasinghe (Senior Assistant Manager – Marketing Activations), Chatura Udawatta (Brand Manager – Motor), Rajitha Samaranayake (Brand Manager - Non Motor), Jude Silva (Assistant Brand Manager - Life) and Paddy Weerasekara (Head of Marketing)