Swadeshi launches “Safeplus” - an effective solution to a germ free life
December 13, 2010 11:16 pm
* “Safeplus” the latest personal care soap for the family launched by the pioneer in herbal soap manufacturing in the country
Sri Lanka’s pioneer herbal soap manufacturer, The Swadeshi Industrial Works PLC extended its products range by introducing an anti-bacterial family soap, “Safeplus” to the Sir Lankan market recently, according to a company spokesperson.
Available in 100g in an attractive wrapper the two variants, Safeplus - Active (Red Soap), Safeplus - Fresh (White Soap) leaves skin reassuringly clean and moisturized, producing an energizing fresh feeling, destroying harmful bacteria which adds confidence and enhances personal hygiene.
The new family care product allows a germ free body bath and a care free active life. Swadeshi Safeplus obliterate harmful germs on skin surface which is a common factor to a country with tropical weather conditions like Sri Lanka.
Speaking at the launch event spokesperson of The Swadeshi Industrial Works PLC reiterated, “At Swadeshi we possess a firm belief that our heritage, culture, family values and traditional herbal concepts play an essential role in the design and manufacture of products that compete both national and with international brands. Our commitment of maintaining the highest quality standards has been consistent since our inception seven decades ago. We constantly attempt to anticipate consumer needs and create solutions that enhance the performance of our products, while developing new product lines catering to a wider market. Our philosophy has always been to introduce a fresh experience to our valued consumers furthering the trust placed on us, and we are proud to have launched this product in Sri Lanka”.
The Swadeshi Industrial Works PLC complies with the ISO 9001:2008 International Standards for Quality Management Systems and produces a portfolio of brands in a range of categories that include Rani Sandalwood beauty soap, Khomba herbal soap, Khomba herbal baby range, Khomba herbal shampoos, herbal shower gel, herbal facial wash, floral perfumes, laundry soaps, washing powders and household cleaners. This is the growing effort of the company to strengthen the local manufacturing and to cater to the needs of the market.
Amongst the product portfolio Apsara Venival, Perlwite, Lak Bar, Lady Perfumery and Black Eagle Cologne & After Shave are strongly perceived amongst the population.
Swadeshi plays a pivotal role in developing the Sri Lankan economy through promoting “Be Sri Lankan, Buy Sri Lankan” concept. The company laboratory performs extensive research and development and Safeplus is a result to a growing consumer need. As a company, The Swadeshi Industrial Works PLC has made rapid progress by constantly upgrading its manufacturing process, investing in new technology and infrastructure. Today Swadeshi operates a large modern factory equipped with-the latest soap finishing equipment, resulting in very high quality finished soaps and personal care products.
Photo caption: Sri Lanka’s pioneer herbal soap manufacturer, Swadeshi Industrial Works PLC launched an anti-bacterial family soap, “Safeplus” recently. (From left) Chairperson/ MD Amari Wijewardena, Commercial Director C.S.M. Samarasinhge and company officials.