Softlogic enhances Dell experience through Concept Store in Sri Lanka
March 22, 2011 11:19 am
Softlogic Information Technologies one of the premiers IT companies in Sri Lanka and a pioneering subsidiary of Softlogic Holdings announced that the Dell Concept store in Colombo is entering new heights of a retail shopping experience according to a company spokesperson. The refreshed Dell Concept Store will sanction customers to view and engage with the latest Dell offerings – PC, notebooks, and netbooks. Softlogic Information Technologies also acts as the sole dealer for Dell consumer laptops in Sri Lanka.
The store features notebooks, desktops, servers, printers and other products from Dell, and staffed by specialists trained specifically on Dell products and applications. In addition to selling Inspiron products for home use, the store demonstrates Dell Vostro products and servers designed specifically to help simplify IT for the corporate and Small and Medium Businesses.
Mr. Roshan Rassool Director/CEO Softlogic Information Technologies (Pvt) Ltd. said, “The strategic partnership with Dell is an extremely significant for our business. The partnership with Dell provides us vibrant opportunities to increase our share in the consumer and our corporate market. Sri Lanka has reached an IT literacy level of more than 30% at the present, it is in this context we enhance the experience of our concept stores, a unique digital experience is offered to our local customers”.
The Dell Concept Store is a step in building direct contact with the customers while strengthening the brand amongst a wider consumer base in Sri Lanka. The store displays a full line of Dell products currently include Dell Inspiron, Studio XPS, Alienware, Mini Notebook, Design Studio and All in one PCs. The retail concept store located in Liberty Plaza Colombo 03 offers a range of facilities for the best price, including easy pay installment schemes, special promotional offers. This will enable consumers to have a more personalized experience in familiarizing themselves with the product Dell has to offer.
Dell, one of the global giants in the IT industry, has recognized Sri Lanka as a strong emerging market for information technology in the Asian region. In 1993 they chose Softlogic, which established their operations in 1991, as their sole authorized dealer in Sri Lanka.
Photo Caption: The Dell Concept Store in Liberty Plaza, Colombo, Sri Lanka
The store features notebooks, desktops, servers, printers and other products from Dell, and staffed by specialists trained specifically on Dell products and applications. In addition to selling Inspiron products for home use, the store demonstrates Dell Vostro products and servers designed specifically to help simplify IT for the corporate and Small and Medium Businesses.
Mr. Roshan Rassool Director/CEO Softlogic Information Technologies (Pvt) Ltd. said, “The strategic partnership with Dell is an extremely significant for our business. The partnership with Dell provides us vibrant opportunities to increase our share in the consumer and our corporate market. Sri Lanka has reached an IT literacy level of more than 30% at the present, it is in this context we enhance the experience of our concept stores, a unique digital experience is offered to our local customers”.
The Dell Concept Store is a step in building direct contact with the customers while strengthening the brand amongst a wider consumer base in Sri Lanka. The store displays a full line of Dell products currently include Dell Inspiron, Studio XPS, Alienware, Mini Notebook, Design Studio and All in one PCs. The retail concept store located in Liberty Plaza Colombo 03 offers a range of facilities for the best price, including easy pay installment schemes, special promotional offers. This will enable consumers to have a more personalized experience in familiarizing themselves with the product Dell has to offer.
Dell, one of the global giants in the IT industry, has recognized Sri Lanka as a strong emerging market for information technology in the Asian region. In 1993 they chose Softlogic, which established their operations in 1991, as their sole authorized dealer in Sri Lanka.
Photo Caption: The Dell Concept Store in Liberty Plaza, Colombo, Sri Lanka
