Oriflame launches ‘Otara Handbag’ in Sri Lanka

Colombo, March 2011 - Oriflame Sri Lanka today launched the newest product in its 2011 portfolio – The Otara Handbag – the new stylishly chic handbag exclusively created by one of Sri Lanka’s leading entrepreneurs and fashion icon Otara Gunewardene.

This limited edition handbag sports a trendy colour and design perfect for today’s modern sophisticated woman. Made of shiny PU leather with a quilted stitch finish, its silver plaque is stylishly engraved for a luxurious finish while the bag’s strap safely carries your belongings with a magnetic click lock.

Managing Director Oriflame Sri Lanka Erik Stenback said, “This is undoubtedly a landmark event in the 14-year old history of Oriflame in Sri Lanka. This is the very first time that the Oriflame Catalogue is featuring a signature product inspired by a local personality. We’re both proud and honoured to have a person of the calibre of Otara Gunewardene on board which makes this a truly great achievement for Oriflame Sri Lanka”.

“Oriflame accessories, especially handbags, have always had a great impact and big hype among our customers. The Otara Handbag signifies the seamless fusion of two giants in their respective fields, each complementing the other. Otara Gunewardene is regarded as one of the Sri Lanka’s most successful woman entrepreneurs and a modern day legend. She is a brand in herself and has carved an irreplaceable niche as a fashion icon beyond compare. Similarly Oriflame enjoys top slot as the leading cosmetic brand in Sri Lanka”, Stenback added.

Says Otara Gunewardene, “I’m delighted to team up with Oriflame on this very special project. A handbag is a much needed fashion accessory for a woman and one that a woman chooses with great care. This bag has been designed to suit every lifestyle with a combination of style, convenience and elegance.  I’m happy to be a part of this venture and wish it lots of success”.

The Oriflame Catalogue is now tri-lingual and thus has a truly Sri Lankan feel and flavor. It showcases Oriflame’s wide range of high quality skincare, fragrances, cosmetics and accessories.

“My team and I at Oriflame are confident that this Otara Handbag will create excitement among our Sri Lankan clientele and take personal accessories to a totally different level altogether. Inspired by working with Otara Gunewardene, we also have plans to work with famous Sri Lankan designers and beauticians on signature products in the months to come”, Stenback concluded.

Oriflame currently operates out of its state-of-the-art Head Office at Dharmapala Mawatha in Colombo 07 and fully fledged Service Centres in Kandy, Gampaha, Galle and Jaffna. It parallely has a strong presence in other major towns across the country.

Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, innovative beauty products inspired by nature are marketed through a sales force of over 3 million independent consultants, who together create annual sales exceeding €1.3 billion.

Oriflame offers a leading business opportunity for people who want to start making money on day one, and work towards fulfilling their personal dreams and ambitions through its unique business concept – Make Money Today and Fulfill Your Dreams Tomorrow. Respect for people and nature underlies the company’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.