World Brand Congress Acknowledges Anchor as one of Asia’s Best Brands

August 2011, Colombo, Sri Lanka: Fonterra’s flagship brand Anchor was recognized as one of ‘Asia’s Best Brands’ of 2011 at the 2nd CMO Asia Awards, held recently in Singapore. The CMO Asia Awards recognises 25 countries and brands across Australasia and the Middle East under different categories. Fonterra’s Anchor brand was adjudged one of ‘Asia’s Best Brands’ in the Food and Beverage category.

‘Asia’s Best Brands’ are chosen based on three criteria: mind share which indicates the brand’s strength in the minds of the consumers, market share which shows a brand’s strength in a certain market in terms of actual consumer buying behaviour and commitment share which indicates a brand’s strength in encouraging consumers to buy the brand in the future.

The awards are judged by an independent, hi-calibre jury of professionals from across the region in various areas of specialisation; some members included Dave Porter, Global Chairman of World Brand Congress; Prof. Tom Hilton, Global Chairman, Asia Pacific HRM Congress and Albert Kwan, Founder Asian Leadership Awards.

Speaking of the award, Achyut Kasireddy, Managing Director, Fonterra Brands Lanka said, “The CMO Asia’s Best Brand award reinforces Anchor’s commitment to deliver to our consumers the best in nutrition, quality and innovation. This further demonstrates the gold standard quality of Anchor, which has been a trusted brand for over 30 years. Having received the Peoples FMCG Brand of the Year award earlier this year in Sri Lanka, this regional recognition reaffirms our promise to provide high quality, great-tasting and healthy milk products, trusted by mothers across the region.”

Photo caption: Roshan De Silva, Regional Category Manager, Fonterra (centre), accepting the award presented by Donovan Neale-May, Executive Director-CMO Council (left) & Alok Bharadwaj- Sr. Vice President Canon India Pvt. Ltd. (right)

About Fonterra: Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to many of the world’s leading food companies. Fonterra is also a market leader with our own consumer dairy brands in Australia/New Zealand, Asia/Africa, Middle East and Latin America.

The farmer-owned New Zealand co-operative is the largest processor of milk in the world, producing more than two million tonnes of dairy ingredients, value added dairy ingredients, specialty ingredients and consumer products every year. Drawing on generations of dairy expertise, Fonterra is one of the largest investors in dairy based research and innovation in the world. Our 16,000 staff work across the dairy spectrum from advising farmers on sustainable farming and milk production, to ensuring we live up to exacting quality standards and delivering every day on our customer promise in more than 100 markets around the world.