Swadeshi Khomba launches ‘Sith Ru Tharu’ campaign to inspire young women

The Swadeshi Industrial Works PLC, Sri Lanka’s pioneer herbal-based personal care products company introduced a promotional campaign with the objective of inspiring young women throughout the country. The engagement campaign identifies key aspects such as, self-confidence, challenges faced, life style of the individual, intelligence, and emotional well-being of young women in Sri Lanka. Swadeshi Khomba will bring young women around the country to the forefront and will reward winning personalities with gold pendants encouraging the “Sith Ru Tharu” participants.

As a respected corporate operating for over seven decades, Swadeshi initiated this campaign to highlight the significance of inner beauty which is an important attribute for young women.

Themed ‘Beauty is the heart of the soul’ a company spokesperson said, “We are encouraging young women to understand the importance of inner beauty which is as significant as the physical beauty in a woman. True beauty lies in aspects such as the lifestyle, knowledge, and strong values inherited by young woman. As a responsible corporate we find that this is a key message we should take forward to the community”.

Young women in the age 18-30 category can take part in the competition and more information will be available through print and electronic media.

Swadeshi Khomba was launched in 1956 by the pioneer herbal-based personal care products company. As Sri Lanka’s first herbal beauty soap, Khomba has been trusted for generations. Swadeshi Khomba herbal soap has natural Margosa (Kohomba) oil. It’s mild, yet cleans deep. Khomba soap enhances the natural beauty of the skin and gives a natural protection. The Khomba range comprises of herbal beauty soap, herbal baby range, herbal shampoo, herbal facial wash and herbal talc reinforcing a cleaner, soothing skin.

The pioneer and market leader in herbal personal care products in Sri Lanka, The Swadeshi Industrial Works PLC, was incorporated in 1941 and complies with the ISO 9001:2008 International Standards for Quality Management Systems. The company manufactures and markets many leading brands including the top herbal soap brand Khomba Herbal and the heritage beauty soap brand Rani Sandalwood. Amongst the product portfolio, the recently introduced an anti-bacterial family soap, ‘Safeplus’, Khomba baby range, Apsara venivel soap, Perlwite soap, Lak Bar soap, Lady Perfume, Black Eagle Cologne Spray & After Shave and Swadeshi Shower gel range are strongly perceived amongst the mass.