Dulux launches new interactive Website & Facebook Page
September 19, 2011 01:10 pm
‘Creativity through colour has a transformative power’ is the philosophy of AkzoNobel Paints Lanka makers of Dulux paints. A leader in innovation and technology the company took another step towards involving their customers and other stakeholders in this process by launching a Website (www.dulux.lk) and Facebook page (www.facebook.com/dulux.lk) on the 14th of September at King’s Court, Cinnamon Lakeside.
A comprehensive colour guide, the new Website is designed to
inspire discerning customers by allowing them to use the paint calculator,
which calculates the number of liters required for a specific room. Dulux has identified
the need for an e-commerce platform which will be launched as a second phase,
where customer can purchase paint and other decorative products online within
the months to come. A recent study shows that the online shopping audience in Sri Lanka has
increased significantly, and thus the company feels it’s the right time to
launch the first ever e-commerce paints site in Sri Lanka. This move has come
in the wake of sites such as e Bay, the world’s most popular international
person-to-person auction site, to become the 10th most visited site
among Sri Lankans (According to www.alexa.com).
A unique feature of the event was using the Augmented Reality (AR)technology to launch the Dulux Website. Augmented Reality is a type of virtual reality that aims to duplicate the world’s environment in a computer. An augmented reality system generates a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information. A video camera broadcasted live on to the screens and a short animated video of the Dulux Website content and the Facebook pages was also shown at the launch.
With Sri Lankan audiences becoming more online savvy and Sri
Lanka becoming the 76th country in the world to have over a million
Facebook users(According to www.socialbakers.com), AkzoNobel has created a
Facebook group to tap into this ever increasing market. The Dulux Facebook
group will create an interactive gateway among colour lovers who seek
inspiration; to this end the page will feature a diverse range of subjects for
colour enthusiasts including art, décor, architecture and even cuisine. Through
this group Dulux plans to give opportunities for customers to showcase their
creativity and talent in the near future. The inclusion of this social
application allows the company to bring their ‘Let’s Colour’ movement, that
much closer to their customers and add colour to their community.
The Dulux brand has always been deeply rooted in its community and committed to
its customers. Today through this Website and Facebook Page launch they bring
the transformative power of colour closer to their customers via their online
colour range catalogues and the interactive Facebook fan page which drives home
the message that ‘everything is colour and colour is everything’.