Know the Pulse of People in Sri Lanka for the Year 2010
March 9, 2010 05:49 pm
SLIM-Nielsen Peoples Awards this year will be held on March 10, 2010 at the Water’s Edge.
This unique event organized by Sri Lanka Institute of
Marketing – the national body of marketers of
This year’s awards selection started in January 2010 with the active participation of people from all walks of lives. They have nominated persons, companies, brands, advertisements, Media Houses, Films, Teledramas, Songs, etc. etc. for the awards using their own, personal, close-to-heart selection criteria.
The research fieldwork for this year was spread across the months of January and February among people, from all walks of life, in urban and rural areas excluding the North and the East. Enthusiastic participation of male and female respondents was witnessed.
There have been many questions regarding this survey. Some of the questions that have been asked are; “How was this information captured? How was the winner finalized? Is this accurate information?”
The committed team at Nielsen succeeds the challenge of interviews of 2000 individuals who are between the ages of 15 -60 years with equal number of females and males, selected randomly across the country (except North and East) over a two month period.
In January and February, a total of 2000 people aged 15 to 60 years were randomly selected and interviewed across urban and rural areas in 7 provinces. The data for this survey has been captured through face to face interviews using a structured questionnaire by Nielsen field research officers who have been specially trained to conduct the interviews. The selection of the respondent’s household as well as the respondent himself / herself was randomized.
To ensure the highest standard of quality, the Nielsen ‘Watch builder Standards are strictly adhered to where 10% of the interviews have been accompanied by field supervisors and more than 30% of the questionnaires have been back checked.
Thus Nielsen has ensured that the whole process from the design of the study, implementation and the final selection of the nominees through a statistical data analysis process has been carried out in a scientific manner.
The stage is set forth, for the most looked forward grand ceremony and was announced today at a press conference at Taj Samudra, with the awards night to be held on March 10, 2010 at Waters Edge.
This year Elephant Cream Soda and Singer Sri Lanka came forward as Main Sponsors while Island/Divaina, DeranaTV, Ceylinco Computer forms, Signtech, TVT, Neth FM provided their support as Event Partners.
About The Nielsen Company: The Nielsen Company is a global
information and media company with leading market positions in marketing and
consumer information, television and other media measurement, online intelligence,
mobile measurement, trade shows and business publications. The privately held
company is active in approximately 100 countries, with headquarters in
About The Sri Lanka Institute of Marketing: Founded in 1970 and incorporated by Act no.41 of 1990 of the Parliament of the Democratic Socialist Republic of Sri Lanka. SLIM is a member of the federation of Chambers of Commerce and Industry of Sri Lanka and of ESOMAR, the federation of Marketing Research Institutes.
SLIM also served as the President of the Asia Marketing Federation (AMF) which is represented by seventeen member countries. AMF is affiliated to the World Marketing Federation. SLIM is dedicated to establish Marketing as a driving force in the country by harnessing available marketing skills for the development of the profession.
