CBL Implements Oracle Technology Solutions
April 26, 2010 01:01 pm
Ceylon Biscuits Ltd. (CBL) a leader in food manufacturing in
CBL, with its various foods, chocolates and confectionary
brands, caters to 110,000 outlets across
CBL engaged DMS Software Technologies, an Oracle PartnerNetwork Platinum partner, to fulfill the deployment. The readily available support and training provided by DMS Software Technologies helped to cut short the time to deployment.
“CBL recognizes the importance of leveraging technology to enhance productivity in all sectors of our business. Our sales force automation application deployed on the Oracle Database is a perfect match for our business. It has given us an edge over our competitors by allowing our sales team to work more efficiently. We are now capable of making key strategic decisions quickly and effectively. We are capable of streamlining our sales force and focusing our marketing strategy based on real time data. Constant innovation has been the hallmark of our business strategy. That is one of the reasons we went with Oracle. Oracle Sri Lanka and DMS have been extremely helpful in getting this project off the ground by providing us with all the support and training required.” said Rasith Wickramasingha, Senior Technical Manager, Ceylon Biscuit Limited.
Oracle Database along with database options has provided CBL
with better performance, a reliable information and manageable IT
infrastructure, enabling it to deliver the highest quality of service at a
lower cost.
- The tuning pack will enable CBL to automate its entire application tuning process, extremely cost effectively and easily.
- The
diagnostics pack will provide enterprise-wide performance reporting which
will free database administrators from this complex and time consuming
task. In addition, it will offer a centralized performance repository that
will significantly simplify the task of managing CBL’s large sets of
databases.
“We selected Oracle after a thorough evaluation over other
vendors due to its reliability, sustainability, level of local and on ground
support, costs and future technological advancement factors. Through improved sales
force operations, we are confident of faster and more accurate sharing of
information and orders across multiple levels and peers.” “We are glad to have
been commissioned by CBL to implement such a critical project,” said Palitha
Rodrigo, Director and General Manager. DMS Software Technologies (Pvt) Ltd.,
“This is an important project for us as it showcases how
solutions based on Oracle Database technology can enable organizations to build
on their existing business processes and improve cost efficiency, while
reducing their total cost of ownership,” said Dr. Vickum Senanayake, Country
Manager, Sri Lanka & Maldives, Oracle. “We are proud to be associated with
CBL by providing the best in class solutions that will help CBL to use its IT
resources to its fullest while providing provide greater value to their
stakeholders and the organization.”
Oracle Database Lite Mobile Server has provided CBL with an
integrated and complete middle-tier infrastructure to facilitate its growing
need of implementing an automated, efficient and streamlined sales force
operation. This will enable the company to acquire new customers by widening
its distribution base, thereby increasing its overall turnover.
By deploying the sales automation application using Oracle Database Lite the sales team are able to stay up to date with information and business updates, while on the road. It would provide accurate and timely information that will help in managing field operations and ensure overall efficiency in their tasks.
The database and applications were all developed in-house by
Ceylon Biscuits Limited, ensuring that the development costs were to its
minimum. This allowed for a highly customized and scalable application suited
to the company’s requirements.