The International Outsourcing Forum (IOF) is the premier
annual event in the international outsourcing events calendar in London. IOF attracts
leading buyers and supplier of IT/BPO services around the world.
The conference is represented by all major IT/BPO service
providers from many countries including Sri Lanka,Egypt, India, Mauritius,South Africa and countries
from the Eastern European block and Latin America.
Lead by SLASSCOM and ICTA, Sri Lanka was the lead sponsor of
the 2010 IOF event attracting the spot light as a fast emerging sourcing
destination for IT/BPO in focused niche verticals. 2010 is Sri Lanka’s third consecutive
showcasing at the IOF event.
The London Stock Exchange (LSE) which acquired Sri Lanka’s Millennium Information Technology
late last year, delivered the keynote address on LSEs journey to Sri Lanka which
created significant interest from many potential buyers. SLASSCOM and ICTA
showcased Sri Lankacapabilities at the event.
To promote business, at the heels of the conference,
SLASSCOM also organized matchmaking meetings for participating Sri Lankan
companies including Eureka, Eurocenter, Hellocorp, hSenid, JKCS, Orion,
Talliance, and Virtusa, with key decision makers from buyer organizations.
Speaking at the event in London,
ICTA COO, Reshan Dewapura noted, “Sri Lanka is a unique and
competitive destination for specialized and SME sourcing. We see an increasing
interest from European SMEs who are looking to extend their organizations
globally for access to quality and cost effective talent”. The event was
supported under the Industry Capacity Building Program by ICTA.
Sri Lankapresence at the IOF was a part of the SLASSCOM initiated aggressive promotional
campaign to promote Sri Lankan IT/BPO capabilities in the UK and Europe.
“We are focusing on UK and Europeas one of our strategic markets to promote the Sri Lanka IT/BPO industry. UK has been a long standing trade partner of Sri Lankaand we aim to extend this to the emerging IT/BPO industry” said Ashique M. Ali,
Director and Global Trade Forum Leader of SLASSCOM.
Speaking on the success of the UKindustry promotion program, Dinesh Saparamadu Chairman of SLASSCOM said, “Sri Lanka is
ranked among the Top 50 Global Outsourcing destinations by AT Kearney and
ranked among Top 20 Emerging Cities by Global Services Magazine. The
opportunity for Sri Lankais significant and this is the time for us to accelerate our National focus. We
must focus on market development and capacity enhancement as priority actions.”
Photo Caption: Dinesh Saparamadu, Chairman SLASSCOM
