IIFA ties up with Habitat for Humanity to build a village for refugees
May 13, 2010 05:43 pm
Identifying with the aims of the initiative, Indian cinema star, Salman Khan has agreed to be the brand ambassador of the IIFA Charity Initiative.
As testament to its mission of integration and building
bridges between countries, IIFA (
After the success of IIFA in
Through the efforts of IIFA, the UNICEF and the Sri Lanka Cricket Board, contributions in lieu of financial resources are being made to the “Cricket for Change” project wherein former child-soldiers are being rehabilitated. These child soldiers, who have borne the scars of war, are being educated, cricket-trained and will also get an opportunity to participate as volunteers. The charity cricket match between Indian celebrities and Sri Lankan cricketers is scheduled to take place on the 2nd day of the Videocon IIFA Weekend.
As a symbol of solidarity with the Sri Lankan people, IIFA
in partnership with Habitat for Humanity will adopt and rebuild a village in
for refugees, with the proceeds of the cricket match being donated to this
cause. Habitat for Humanity is an organization initiated by
IIFA Advisory Board member, Mr. Ramesh Sippy, said, “On
behalf of the IIFA Advisory Board, we are very pleased to bring the IIFA
experience to our hospitable neighbour
Speaking on his association with the IIFA Charity
Initiative, Salman Khan said, “I support IIFA’s initiative that aims to give
back to the Sri Lankan people, due to the recent hardships they have faced. I
am happy to be an ‘Ambassador of Change’ and believe that it is crucial to make
a difference and contribute to this worthy cause. IIFA has successfully built
bridges between countries over the last decade, and I hope this initiative will
do the same for
Tony Senewiratne, National Director –
Deputy Minister of Economic Development, Sri Lanka - Lakshman Yapa Abeywardena said, “With the dawn of the new era in our island, Sri Lanka which is renowned as the ‘Pearl of the Indian Ocean’, has great potential in expanding its vistas in Investment, Tourism, Agriculture and other sectors that will immensely contribute towards the rapid development drive initiated by the Government. IIFA will play a vital role in further strengthening the mutual cooperation of the two nations.”
Identifying
The Videocon IIFA Awards will be held from the 3rd to the
5th of June, 2010. Speaking on the association with the IIFA, Anirudh Dhoot,
Director, Videocon Industries Limited said, “We are delighted to partner with
the IIFA and present the Videocon IIFA Weekend for the second consecutive year.
The Videocon brand has evolved over the past year to emerge as a vibrant
convergence of next-generation entertainment, convenience and communication.
The Videocon IIFA Weekend is an extravaganza that brings together and showcases
Indian entertainment on a global platform and presents us the perfect opportunity
to celebrate our brand evolution amidst
Sponsoring the Micromax IIFA Awards for the first time, Executive Director, Micromax Mobile, Rahul Sharma said, “Micromax is delighted about its association with the IIFA Awards – a platform that is synonymous with innovation and appeal, as is Micromax. Our relationship with IIFA will provide a unique experience for our consumers thereby strengthening our relationship with the Indian Diaspora across the globe, specially the youth. We are sure that the Micromax IIFA Awards will reach new heights as never seen before.”
For the first time, Shoppers Stop in association with IIFA will present an Indian cinematic inspired exclusive line - IIFA Bling for its exclusive brands Insense, Kashish & Mario Zegnoti. This collection is available at all stores of Shoppers Stop across the country, encapsulating the exuberance and glamour of the Indian Film Fraternity style icons.
Taking the Greening of the IIFAs forward in IIFA’s eleventh
year, Panasonic announced the continuation of its association with IIFA. Speaking on its alliance with IIFA, Mr.
Manish Sharma, Director - Marketing, Panasonic
Videocon will sponsor the IIFA Weekend, while Micromax will be first time sponsor of the IIFA Awards. Star TV will once again showcase the IIFA Awards to global audiences. Panasonic will continue the Greening of the IIFAs and Sri Lankan Airlines will be partnering IIFA as the Official Airlines Partner. The Literacy Partner for IIFA 2010 is Linc Pens.
Sri Lankan Airlines Chairman, Nishantha Wickramasinghe said,
“This is an event which has already generated a huge amount of excitement among
all Sri Lankans. The Government of Sri Lanka is making a considerable
investment in this event, and a large number of government agencies and private
sector organizations are hard at work developing