Etisalat gives Voice to International SMS
May 19, 2010 03:06 pm
Etisalat has attained a new benchmark in
mobile value added services with the launch of International Voice SMS for its
UAE customers. As part of the new feature, Etisalat’s UAE customers will now be
able to send and receive international voice SMS’ to and from Etisalat
International Voice SMS
will enable Etisalat customers to communicate with over a billion others across
the globe. Sending messages internationally with this new service feature is
just as easy as sending a text or voice message locally. To use the
facility, customers need to dial * followed by the mobile number including the
country code (eg. *002011xxxxxxx); record a voice message for up to 30 seconds
after hearing the tone and disconnect. The recipient can then retrieve the
voice SMS and reply to it seamlessly.
In December 2007,
Etisalat introduced local Voice SMS enabling Etisalat mobile customers to leave
a voice message for any other Etisalat mobile customer in the UAE, on any
mobile phone, with no special handsets or subscriptions required. The
international service will now enable customers across nations to communicate
faster, easier and with a more personal touch. It eliminates the need to type
which makes it a practical option in several situations. In addition, customers
can also send across their messages in their particular language via Voice SMS
which captures customer’s feelings and emotions. The extension of the service
to the international market is in response to the customers’ demand for the
Voice SMS facility due to its convenience of use which appeals to a cross
segment of people.
Mr. Essa Al-Haddad,
Chief Marketing Officer of Etisalat, commented, “Committed to providing our
customers with up-to-date services, Etisalat is developing synergies between
Etisalat’s affiliates through the introduction of innovative services and the
international voice SMS between Etisalat UAE and
Eng. Hazem Metwally, Etisalat Misr’s Chief
Commercial Officer commented, “We are pleased to be the pioneers in introducing
the International Voice SMS service at the local level in