Samsung puts a fresh thrust on its Mobile business in Sri Lanka

Leading mobile phone provider, Samsung Electronics is putting a fresh thrust on its Mobile business in Sri Lanka. The Company is strengthening its product offering in the market by launching innovative mobile phones across entry level, multimedia and touch screen segments, including its hugely popular, youth oriented Corby series.

 

 

In a bid to strengthen its distribution in the country, the Company has appointed John Keels Office Automation (JKOA), one of the respected corporate house in the country as its National Distributor for Sri Lanka.  JKOA will import and distribute Samsung mobile phones to open market dealers across the Islandand to select operator networks.

 

 

Thus, commencing this month, Samsung Mobiles will be available at 500 Dealer points across all the 9 provinces of the Island, even as the Company will continue to expand product availability across the country. In addition, Samsung mobile phones will also be sold through exclusive outlets of the Telecom Operator networks.

 

 

“Even as we continue to excite our Sri Lankan consumers with innovative, contemporary mobile launches, we are also working on developing our distribution and after sales service networks in the country”, states JungSoo Shin, President & CEO, Samsung South West Asia.

 

 

Accordingly, Samsung is in the process of opening up six new Service centers in Colombo, Galle,Kandy very shortly followed by service centers in Ratnapura, Anuradhapuraand  Polonnaruwa which will extend service to the entire North East part of the country. Samsung has appointed ‘The Phone Company’ as the National Service Franchisee for Sri Lanka.

 

 

Samsung, which is the Global leader in touch screen mobiles has launched in Sri Lanka, its hugely popular Corby series of touch screen mobiles. Frequent use of texting, emailing, Instant Messaging, sharing content through their mobiles are some of the ways by which today’s youth chooses to stay connected with their friends.

 

 

The just introduced Corby series including popular models like Corby, CorbyPLUS, CorbyPRO, is designed to fulfill this consumer need to stay connected while giving them choice: choice in terms of the colour of the handset, choice over how they stay connected and choice over the features and functionality that best suit their unique personalities.

 

 

The Samsung Corby is a full-touch handset that places users at the centre of digital revolution with an access to various social networking sites. These new handset models present a complete makeover for the youth segment, with bold colour themes and pop-style curved contoured body design.

 

 

With the introduction of this series in Sri Lanka, Samsung continues to build-on the existing touch screen strategy of “touch for every lifestyle” by broadening the market, targeting the youth audience and emerging as a full-fledged player in this segment.

 

 

Both the CorbyPLUS and CorbyPRO are designed to cater to the social networking needs of today’s youth. The unique Hybrid design of both these phones with the touch user interface and the easy to use slide out Qwerty keypad as well as features like Live chat, one click access to social networking sites and easy email set up, all provide consumers with brilliant messaging and connectivity capabilities, at a touch.

 

 

Samsung has also launched Galaxy SPICA, its Android based mobile phone in the Sri Lankan market. Offering Inbuilt Google Mobile Services, the Galaxy SPICA is a cutting-edge Smartphone, featuring an 800 MHz processor, 3.2” HVGA TFT full touch-screen, 3G and WiFi connectivity, providing users access to Google™ Mobile services, the increasingly popular Android MarketTM and full Web browsing at excellent speeds.

 

 

Applications from the Android Market can be downloaded and installed on to the Galaxy  SPICA over the air, without the use of a PC, thereby opening up an entire new world to the mobile phone user. Samsung Galaxy offers users access to the full suite of Google Mobile Services, including Google Search™, Google Maps™, Gmail™, YouTube™, Google Calendar™, GTalk™ and thousands of other applications and games available in the Android MarketTM.

 

 

The Samsung Galaxy SPICA offers an unmatched performance with its 800 MHz processor; has a long battery life with its 1500mAh battery; comes with an internal memory of 163 MB, expandable memory up to 32 GB, 3 mega pixel camera, multi Format Music Player with 3.5 mm ear jack, DivX Video Playback, Accelerometer, Proximity Sensor and Digital Compass.

 

 

Even as the Company strengthens its touch screen portfolio, it has also introduced its entry level mobile handsets – E1160, E 1175 and E 2130  in the Sri Lankan market. “We will introduce products in Sri Lanka simultaneous with their introduction in global markets,” states Mr. Shin. Accordingly, the Company is preparing to introduce Samsung ‘Wave’ - its first phone based on its own proprietary OS, ‘bada’ in the Sri Lanka market in a couple of months.

 

 

About Samsung Electronics Co., Ltd: Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

 

 

Photo caption: Samsung Coby plus and Samsung Coby Pro mobile phones. J.S. Shin, President & CEO, Samsung South West Asia HQ