Hello East, says Airtel

* Proudly announces the launch of services in Trincomalee, Ampara, Kalmunei and Batticaloa districts

 

* Now covers over 70% of addressable population

 

* Provides accessibility of services via 2,000 retail touchpoints, in addition to 4 dedicated Airtel Stores

 

* Presents attractive offers exclusively for customers of the East

 

 

Bharti Airtel Lanka, a subsidiary of Bharti Airtel, one of Asia’s largest integrated service providers proudly announced its foray into the Eastern Province of Sri Lanka. With this, Airtel expands services to Ampara, Kalmunai, Batticaloa and Trincomalee districts and now covers over 70% of addressable population throughout the island.

 

 

Commenting on the launch of services in the East, Amali Nanayakkara, CEO, Bharti Airtel Lanka said, “We are delighted at being given this opportunity to serve the people of the Eastern Provinceand contribute to its growth story. It will be Airtel’s sincere endeavour to drive affordability in this market and empower more and more Sri Lankans to experience the benefits of our service, which is now enjoyed by nearly 140 million customers across South Asia. We are confident that with this experience and expertise behind us, we will also make a positive impact on the East as it dawns into a new era of development and prosperity”.

 

 

To provide greater accessibility of its services across the province, Airtel has inaugurated 4 dedicated Airtel Stores to supplement its network of 2,000 retail touchpoints across all districts. This increases Airtel’s overall retail strength across the island to over 18,000.

 

 

To announce the launch of its services, Airtel has also introduced a suite of innovative products and services and attractive call rates for both local and IDD, exclusively for the delight of customers of the East.  These range from an attractive Handset Bundle Offer presented together with Nokia, which offers a Tamil keypad, free talktime, and SMS and data downloads upto 1 GB. Customers of the East can also enjoy a variety of Value Added Services like free prayers and prayer alerts, free welcome tunes, devotional content and also, South Indian entertainment content. In addition, upto 40% discount over market rates are offered for calls made to Indiaand selected Middle Eastern countries.

 

 

Bharti Airtel’s expansion into the east announces the completion of yet another significant milestone in its agenda to cover the entire addressable population of Sri Lanka. Its investment pledge of US$ 200 million has already facilitated the fastest network rollout of its kind by any mobile operator in the country and the company is intent on fulfilling its promise of providing world-class mobile services at affordable rates for all Sri Lankans to enjoy.

 

 

 

About Bharti Airtel Limited: Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India,Sri Lanka and Bangladesh. The company has an aggregate of around 141 million customers across its operations.

 

 

Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterpriseand Digital TV. The mobile business offers services in India, Sri Lankaand Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Enterprisebusiness provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand (excluding Bangladesh currently). Airtel’s national high-speed optic fiber network currently spans over 126,357 Rkms across India. Airtel´s international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in

 

 

About Bharti Airtel Lanka (Pvt) Ltd: Bharti Airtel Lanka (Pvt) Ltd commenced commercial operations of services on January 12, 2009, and now has an aggregate of over 1 million customers. Granted a license in 2007, in accordance with the Sri Lanka Telecommunications Act No. 25 of 1991, it is also a registered company under the Board of Investment in Sri Lanka. Under the license, the company provides digital mobile services to Sri Lankainclusive of voice telephony, voice mail, data services and GSM based services. All of these services are provided under the Airtel brand.