Dettol thanks Sri Lankan for 50 years of trust and confidence
June 14, 2010 04:00 pm
Dettol, the leading brand of Reckitt Benckiser and a global
leader in the health and hygiene category celebrates 50 years of trusted
protection in
Dettol has won the confidence of all Sri Lankan households throughout its presence in the country and has been continuously endeavoring to elevate the health and hygiene practices of Sri Lankans. Dettol has been driving health and hygiene through numerous initiatives over the years, many of which were done with the support of the ministry of Health.
“Dettol with its proud heritage has not only remained close to the hearts of Sri Lankan mothers, but has also been pioneering many new products in Sri Lanka, thus providing the perfect blend of trusted heritage and modernity to the people of Sri Lanka as complete hygiene solution,” said Reckitt Benckiser’s Managing Director Reazul Chowdhury.
Over the past years Dettol has been contributing to the advancement of the country’s health and hygiene.
“This year is special for Dettol, as it celebrates 50 years
in Sri Lanka, and keeping with the past trend this year also we have started an
initiative to educate the public and improve the development of health
institutions through our ‘Dettol Protects’ campaign. We also wish to recognize and
thank Sri Lankan mothers who have been the cornerstone of every family and have
made Dettol a trusted brand in
Under the ‘Dettol Protects’ initiative, Dettol is launching a series of school and public awareness programmes across the country. The brand will continue its efforts to educate new mothers on germ protection.
Shameena Pallie, Senior Brand Manager of Dettol says, “This
year we intend to increase the new mothers’ contacts programme across
hospitals, as well as continue with the refurbishment of
Dettol Instant Hand Sanitizer is a timely and relevant
product which will aid hand hygiene in
“The importance of having germ free hands cannot be emphasized enough”, says Zakaria Ahmed. “We often use public transport, mingle outdoors, be it supermarkets, ATM machines or amusement parks, we come into contact with germs, and not always have access to water to wash our hands. Dettol hand sanitizer is designed to kill germs without using soap or water, and dries instantly. It is also gentle on your hands, and always leaves it fresh and clean,” explained Mr. Ahmed.
The pioneer of many such formats of health and germ
protection solutions in
“We are proud to be able to contribute in protecting Sri
Lankan consumers and we thank the people of
Dettol has received very positive feedback from different strata of the society for its ‘Dettol Protects’ Campaign.
“Dettol will continue with the mission of providing world class health and hygiene products to the Sri Lankan consumer, bringing them a range of products in varying and convenient forms, whilst continuing to generate awareness and educate the public on good health and hygiene practices,” said Mr. Chowdhury.
Dettol is a power brand of Reckitt Benckiser and has stood
for “trusted germ protection” in
Photo caption: Reckitt Benckiser Managing Director Reazul Chowdhury thanking Sri Lankans for their trust in Dettol. (Pic. By D. Banduwardena)
