Reebok ‘ZlG TECH’ Iaunched in Sri Lanka

* Brand Ambassadors Sanath and Mahela wow fans at Reebok showroom

World renowned footwear giant, Reebok, launched its newest and trendiest shoe, the ZIGTECH in Sri Lanka recently. In keeping with its reputation for innovation and style, the company launched ZIGTECH at the Reebok Flagship Store at Maitland Crescent at an event featuring Sanath Jayasooriya and Mahela Jayewardene; two of Reebok’s most beloved brand ambassadors.

Speaking at the launch event Sanath Jayasooriya and Mahela Jayawardena thanked Reebok for its commitment to enhancing the standards of cricket in Sri Lanka.

“Reebok has always ensured that the team has the exact requirements necessary for peak performance. Since each player’s requirement is different, providing the necessary equipment to meet each requirement is no easy task. Reebok has however, managed to accomplish this to a remarkable degree. We are proud to be a part of Reeboks game

changing involvement in cricket and look forward to a continued association with Reebok”.

With crystal clear understanding on what makes cricket work, Reebok has played a major role in developing and enhancing the quality of equipment and footwear used by sporting greats worldwide. Having pioneered brand ambassadors in the Cricketing arena, Reebok has, over the years, established itself as an integral part of Asian cricket through its association with greats like Rahul David, M.S. Dhoni, Shoaib Malik, Sanath Jayasooriya and Mahela Jayawardena. 

Since its establishment in Sri Lanka in 2004, Reebok has provided the Sri Lankan consumer with a cutting edge range of footwear and apparel along with cricket equipment. All Reebok products are manufactured to meet the best industry standards, ensuring that each individual performs at peak potential every single time.

Speaking at the occasion, D.N. Rajapaksa, Chairman of D. Samson & Sons (Pvt) Ltd. (member of DSI Samson Group) said, “We see the endorsement of Reebok by our cricketing heroes Mahela and Sanath as a great confidence builder among our customers.

As the distributors of Reebok in Sri Lanka, these initiatives by the Reebok Brand Ambassadors will energize us in to the next league.”

About Reebok India:Reebok started its operations in India in 1995. Headed by Managing Director Subhinder Singh Prem, Reebok Indiahas-a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and is the market leader with 250 exclusive stores. Reebok is the market leader in Sri having multiple outlets in the country. The company’s brand vision is fulfilling potential, its mission - always challenge and lead through creativity. Reebok’s brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programmes in India, conducted under the banner of Reebok instructor alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more than 1000 trainers till now.

Photo caption: Mahela Jayewardene and Sanath Jayasooriya try on their pairs of Reeboks during the event. Pic. by D. Banduwardena