Prima hikes wheat flour price

Prima hikes wheat flour price

November 15, 2019   12:37 pm

The price of Prima wheat flour per kilogram is to be increased by Rs. 8.50 from midnight yesterday (14), according to wheat flour dealers.

Wheat flour dealers say that the Prima company has decided to increase the price of wheat flour by Rs. 8.50 with effect from midnight yesterday (14) 

Accordingly, the revised Prima wheat flour price stands at Rs. 104.50.

In September, Prima Ceylon (Private) Limited hiked the wheat flour price by Rs. 5.50. 

However, few days later the Ministry of Agriculture announced that wheat flour companies had agreed to scrap the price hike and sell wheat flour at the previous price.


UPDATE: (2.20 p.m.) - The Bakery Owners’ Association says that the Prima Ceylon company has now informed them that the price of wheat flour will not be increased as previously notified.

Earlier today, wheat flour dealers said that the Prima company had decided to increase the price of wheat flour by Rs. 8.50 with effect from midnight yesterday (14).

However, the Consumer Affairs Authority (CAA) says that approval has not been granted for such an increase in wheat flour price. 

Traders who sell wheat flour at an increased price without approval will be raided and severe action taken, a spokesman said.

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