Samsung launches ‘Crystal’ and ‘Max’ series of Split Air-conditioners in Sri Lanka

* Targets 10% market share by year end

Digital technology leader, Samsung Electronics today announced its foray into the Household AC segment in Sri Lanka by launching its ‘Max’ and ‘Crystal’ series of Split air conditioners.

AS122USB The Samsung Split AC range, available in popular capacities of 12000 BTU, 18000 BTU and 24000 BTU, comes with the World’s First S-UTRTM compressor designed to provide stable operation even during voltage fluctuation and the highest temperature .The motor of the compressor has been strengthened to provide stable operation even in extremely low voltage. With this powerful motor, the compressor can operate even at 54 degrees Celsius without an external stabilizer.

In fact, the Crystal Series of Samsung Air conditioners is stabilizer free. Samsung’s S-UTR compressor has enhanced the capability of the protector to endure electrical unstable condition. Its overall efficiency has been advanced to keep full stability of the air conditioner, so that the user can have fresh cool air in any condition. Furthermore, harmful substances in the air including microscopic viruses and unpleasant odors are eliminated with Samsung’s Anti-virus and unique Catechin and Deodourising twin filters.

“Based on the superior technology and features of Samsung Split ACs, I am confident that we can notch up a 10% market share in this year itself,” states K. Shankar Narayan, Country Manager – Sri Lanka for Samsung Electronics.

While Samsung AC AS122USB (12000 BTU) is available at Rs.77, 399 ; AS 182SSB (18000 BTU) is available at Rs.92,399 and AS 242USB (24000 BTU) is available at Rs.120399. Samsung Split ACs are being distributed in Sri Lanka through the Company’s distributors in Sri Lanka - Soft Logic; Singer Sri Lanka and Singhagiri. The After Sales Service and Warranty for Samsung Airconditioners is provided by Samsung distributors. Samsung Consumer Electronics products are available to consumers in Sri Lanka through an expanded channel of around 350 dealers. 

 

 

About Samsung Electronics Co Ltd: Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

Photo caption: The Samsung Crystal Series Air Conditioner