NEUTROGENA® Brand launched in Sri Lanka
October 18, 2010 03:11 pm
* Brand Ambassador Prachi Desai graces the occasion
Colombo, Sri Lanka: Johnson & Johnson Limited announced the official launch of the NEUTROGENA® brand in the Sri Lankan market.
With a legacy of science-based innovation that provides real improvements to the health and beauty of skin and with a vision of becoming the leading skincare brand recommended by dermatologists in Sri Lanka, NEUTROGENA® is set to take the Sri Lankan market by storm. In Sri Lanka, NEUTROGENA® range will be made available exclusively through Johnson & Johnson’s local partner, namely Chemical Industries (Colombo) PLC.
NEUTROGENA® is a vibrant, energetic and youthful brand. Superior product formulations, grounded in science with attention to aesthetics define NEUTROGENA®. Today, Neutrogena Corporation manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries.
With more than 50 years of skincare product development, NEUTROGENA® has nurtured strong relationships with leading dermatologists globally. Dermatologists are the experts in skincare and are becoming even more relevant to today’s lifestyle than ever before. By having gained a unique acceptance by the medical profession globally and building relationships with Sri Lankan dermatologists, there is already a real demand for the brand and the products in Sri Lanka.
The launch product portfolio will consist of four platforms composed of more than 15 products, and will be available in all leading stores in Sri Lanka. Prominent among them are the “star” product ranges, namely NEUTROGENA® DEEP CLEAN™, Fine Fairness™, and Norwegian Formula™.
NEUTROGENA® will be partnering with popular actresses Prachi Desai and Deepika Padukone to endorse the brand in Sri Lanka through print and television commercials.
Speaking at a press conference, Kapil Kamboj, Head of International Business, J&J Consumer India, said, “The launch of NEUTROGENA® marks a substantial foray by Johnson & Johnson Sri Lanka into the beauty care market. Now, more than ever, today’s consumers equate health with beauty. NEUTROGENA® stands naturally poised for tremendous future growth and an ever-increasing number of satisfied customers.”
Samantha Ranatunga, Managing Director, CIC said, “We have identified the need for quality products amongst local users and are confident that this range of Neutrogena products will fill the void for dermatologists recommended products. The Neutrogena range is tested and proven to be the ideal companion for users in these climatic conditions.”
Commenting on her association with NEUTROGENA®, Brand Ambassador Prachi said, “NEUTROGENA® has been my regular companion for skin care. It gives me tremendous joy to be associated with the brand. The arrival of NEUTROGENA® in Sri Lanka is going to be a gift for thousands of consumers in Sri Lanka who have waited long for products that really work. I am confident that the brand’s arrival in the Sri Lankan market will raise the bar and hope that it soars high in the market.”
About Neutrogena: A worldwide leader in premium, dermatologist-recommended skin care, hair care and cosmetics products, NEUTROGENA® has been providing consumers with health and beauty improvements for more than 40 years. The Company manufactures and markets a comprehensive portfolio of beauty products that are distributed in more than 70 countries. Headquartered in Los Angeles, NEUTROGENA® is a subsidiary of Johnson & Johnson, the world’s most comprehensive and broadly based health care products company. For more information, visit www.neutrogena.com
About Johnson & Johnson Limited, Sri Lanka: Johnson & Johnson was founded more than 120 years ago on a revolutionary idea: Doctors and nurses should use sterile sutures, dressings and bandages to treat peoples’ wounds. Since then, we have brought to the world, new ideas and products that have transformed human health and well-being. Since our founding in 1886, we have grown to meet the health care needs of people worldwide. We are the world’s largest and most broadly based health care company, with more than 250 companies located in 57 countries around the world. Our Family of Companies is organized into several business segments comprised of franchises and therapeutic categories - Consumer Health Care, Medical Devices & Diagnostics and Pharmaceuticals.
Johnson & Johnson, Sri Lanka has partnered solely with Chemical Industries (Colombo) PLC, better known as ‘CIC’ to market its products in Sri Lanka. CIC is one of Sri Lanka’s leading and long standing conglomerates. The partnership between Johnson & Johnson and CIC dates back to more than four decades and has strengthened with time.
Photo caption: (From left) Kapil Kamboj - Head of International Business, Johnson & Johnson; Samantha Ranatunga - MD & CEO, CIC; Ms. Prachi Desai - Indian Film Star and Brand Ambassador, Neutrogena; Anurag Jain - Country Manager, Johnson & Johnson Sri Lanka; and Mrs. Anindita Roy, Group Product Manager, Neutrogena, Johnson & Johnson India.