* Microsoft Dynamics CRM gaining acceptance by midsized and large organizations looking for a flexible solution with fast time-to-value

Microsoft recently announced that Microsoft Dynamics CRM has earned recognition from Forrester Research Inc., a leading independent research firm, as a Leader in The Forrester Wave™: CRM Suites for Midsized Organizations, Q2 2010 (June 2010) and The Forrester Wave™: CRM Suites for Large Organizations, Q2 2010 (June 2010) reports. According to Forrester, vendors in the Leader category have both a strong product and strategy.

“Leaders of midsized and large organizations have the ability to execute their vision through products and services and demonstrate solid business results in the form of revenue and earnings by using this recognized CRM,” said Mr. Pubudu Basnayake, SMS&P Director, Microsoft Sri Lanka. “The latest version of Microsoft Dynamics CRM 2011, to be released soon, offers even more flexibility to enhance organizational structures and become more functional.”

The Forrester Wave Reports evaluated the strengths and weaknesses of 19 CRM suite solutions against 516 criteria reflecting the requirements of midsized organizations and 18 CRM solutions for large organizations against 516 criteria reflecting the requirements of large organizations.  These criteria included, among other factors, offering a multifunctional CRM application suite, a solution targeted to multiple industries, and product now in general release and in wide use by customers.

Forrester Research found that large and midsized organizations have lots of technology options to sift through.  In their evaluation of multiple CRM solutions, Microsoft Dynamics CRM was one of the solutions the research firm gave high marks to for ease of use and relatively fast deployment times. The report further states, “Microsoft owns a SaaS solution – Microsoft Dynamics CRM Online – and buyers value the solution’s native integration with Outlook and being able to work within the familiar Microsoft technology stack. Buyers also like Microsoft Dynamics CRM’s usability, lower price and its quick time to value compared with traditional CRM applications.”

“It is an honor to be recognized as a leader in the CRM industry that is helping customers seize new opportunities and grow their business,” said Brad Wilson, general manager, Microsoft Dynamics CRM. “We deliver innovation and value to companies around the world through our focus on end user productivity, business process flexibility and agility and the ability of our customers to leverage public and private cloud deployment models.”