PCH introduces two new Karbonn mobile phones

Colombo Sri Lanka, March 2011: Having achieved incredible success with the recent introduction of the K25 Karbonn mobile phone, PCH is now offering two new models of the popular Karbonn brand- K406 and K316. The Karbonn mobile phone is India’s fastest growing brands selling over half a million handsets per month across India.

The Karbonn K406 is a dual SIM music phone equipped with an array of stylish and attractive features. The phone promises to be a treat for music lovers, with its hi-fi audio output for both FM as well as MP3 playback and crystal clear loudspeaker feature. The phone supports MP3 and MIDI formats of music (Midi, MP3, MP2, AAC, AMR-NB, Melody, AMR-WB, AAC+, eAAC) and is priced at Rs. 4950.

The dual SIM Karbonn K316 mobile phone comes with a lot of features including 1.77 inches, TFT 65K color display screen with 120 x 160 pixel of screen resolution and FM radio with recording facility. The phone allows up to 2GB of external memory along with micro SD/T-Flash memory card slots. This phone is priced at Rs 3750.

Mr. Failan Saleem, COO, Mobile Handset division of PCH says, “The Karbonn K406 and K316 are for today’s music lovers who like to carry their music with them. These phones are powered by hi-fi sound output and a high quality audio experience and are sure to appeal to music enthusiasts as well as a generation of mobile users who depend on quality and product appeal.”

With dual SIM phones are gaining popularity in the rural market, Mr. Failan foresees a huge opportunity for these new phones. “This is considered the new frontier for mobile telephony as it offers better connectivity at an affordable price. Apart from the benefit of having different numbers for different purposes, especially where a local SIM can take care of outgoing calls and the roaming capability of the other SIM could be used for receiving calls, the phones are backed by a proper warranty,” he added.

Having built an incredible platform for the growing mobile phone industry, PCH has reduced the price of the K25 to Rs. 10,990 making this more affordable for consumers. The entire Karbonn mobile phone range is available at all PC House regional branches, Unity Plaza showrooms, 9 to 9 showroom and dealers islandwise.

PCH is the new corporate brand identity for PC House PLC which was recently listed on the Colombo Stock Exchange. The new brand identity reflects the change from a family owned business to a public company with a vision to be the benchmark for ICT in Sri Lanka.

PC House was incorporated as a limited liability company in the year 2000, after having commenced business in 1997 and became PCH PLC. Its Board of Directors consists of Messrs S.H.M. Rishan, Mangala Boyagoda, Sarath Wikramanayake, Modarage Thilakasiri, Shanti Kumar Nadarajah, Kuvera de Zoysa and Mrs. Sharmila Rishan.