‘So Lovely’ - Sigiriya visit inspires Marketing Guru

The ‘S’ and ‘L’ of Sri Lanka should be ‘So Lovely’, said world renowned Marketing Guru Professor Philip Kotler after visiting the historic Rock Citadel of Sigiriya.

Prof. Kotler that in promoting tourism the slogan should have been ‘So Lovely’ after taking the first two letters of the name, as the island nation was indeed so lovely.

For the past two decades, Prof. Philip Kotler has been synonymous with marketing, having written many books that are widely used as the bibles to marketing. His book, Marketing Management: Application, Planning, Implementation and Control (1967), now in its twelfth edition, is the core text of marketing courses in most MBA programmes, both here and overseas.

He is expected to share his insights into effective marketing strategies at two forums to be held at the Waters Edge at Battaramulla, Colombo.

The concept of social marketing was invented jointly by Prof. Kotler and Gerald Zaltman.

 

According to Prof. Kotler, value creation and raising the world’s living standards is vital to marketing and has always endeavored to expand discussions about marketing beyond production and service provision. According to the Kotler edict, good companies will meet needs; great companies will create markets, and this includes areas such as marketing planning, market research and customer relationship management.

 

Prof. Philip Kotler’s visit to Sri Lanka is being facilitated by the Sri Lanka Institute of Marketing, the national body of marketing in Sri Lanka.