Samsung delivers brilliant Smartphone experience with the launch of Samsung Wave and Galaxy S

Positioned as the Smartphones for smarter life, the new Samsung Wave has been launched on the ‘bada’ platform – Samsung’s proprietary open OS, while Galaxy S functions on the Android platform.

With the launch of these two phones, Samsung plans to aggressively foray and aim to bring the power of Smartphones to the largest section of consumers thereby pioneering the democratization of the Smartphone experience  in Sri Lanka.

Key features and applications:

Daily Briefing app: transforms your phone into your personal secretary by organizing and updating your information daily

Social Hub: Integrates e-mails, contacts messages and social networks in your phonebook.

Layar:  Augmented-location-based reality browser  , available in Galaxy S

Aldiko e-book: A customizable e-book reader. One can read thousands of ebooks in Galaxy S.

World’ First SuperAMOLED screen to deliver an unrivalled screen experience

World’s fastest 1GHz Processor

Samsung Electronics, a leading mobile phone provider, today announced the expansion of its mobile phones portfolio with the launch of two iconic, ‘future beyond’ , next generation Smartphones - Samsung Wave and Samsung Galaxy S. 

Samsung Wave is the first mobile handset to be released on Samsung’s proprietary, ‘open’ mobile  platform ‘bada’. 

Together, the Samsung Wave and the Android-powered Galaxy S Smartphones promise to deliver a more intuitive, immersive and integrative experience for consumers.

Speaking at the launch, Mr. Shankar Narayan, Country Manager, Samsung said, “Consumers today relate to their mobiles as communication hubs – as personal gateways to communicate with friends, family and the world at large. 

The Smartphone era is here and we at Samsung are committed to making Smartphones available for everyone. And Samsung ‘bada’, our new mobile platform is the key driver for our global smartphone strategy. The word ‘bada’ in Korean means ocean. ‘bada’, our open operating system, embodies the meaning and features of the spacious ocean: it can accommodate the various applications created by developers and it provides an interesting space that offers endless enjoyment to its users.”

Speaking on the Company’s Smartphone strategy, stated Mr. Narayan, “We have been focusing more on open OS mobiles recently since many key characteristics of smartphones are becoming more and more important, especially mobile internet, messaging features, strong 3rd party applications and flexibility for customization. In the open OS area, our strategy is to be there with whatever customers want. That is the reason we are offering mobiles based on the Android , Windows and now ‘bada’ platform in the Sri Lankan market .”

Samsung Wave: Samsung Wave is the 1st Smartphone with Samsung’s own proprietary operating system – bada.

Samsung’s bada platform allows mobile users to simply and easily download an abundance of applications from Samsung Apps, an integrated application store accessible from the device and online. Featuring a wealth of games, social networking, health and lifestyle applications, Samsung Apps gives users instant access to a huge choice of mobile experiences.  

The Samsung Wave features the world’s first Super AMOLED display; delivering an unrivalled screen experience on a smartphone. The Super AMOLED 3.3” display offers much brighter, clearer, and less reflective AMOLED OnCell display and  features a high resolution WVGA (800x480 pixels) screen that ensures superb image quality for viewing both videos and photos . The Wave’s high-speed CPU ensures swift, smooth application,Gaming, HD Video experiences and multi-tasking, making the device an always-on mobile multimedia companion.

The Integrated Social Hub has been designed to seamlessly integrate all major portal’s email, and SNS services directly into the Samsung Wave. The Samsung Wave provides superior levels of choice to all users via its fully customizable menus and home-page. With its eye-catching brilliant screen, Samsung’s latest TouchWiz 3.0 user interface gives a tactile, intuitive user experience, and includes fresh new features such as Multiwidgets, customizable Home screens, Pinch Zoom and quick notification panel.

Samsung Wave benefits from a superb 1GHz powerful processor which offers users the best graphic performance available today. Its speed makes the touch screen user interface incredibly responsive and, more importantly, ensures that the 3Dgames or the memory-intensive crystal clear HD video performance is unsurpassed.

The Samsung Wave is also one of the most attractive devices with seamless, aluminium streamlined body, a beautiful and strong tempered glass display that perfectly complements and enhances the vividness of the Super AMOLED display.

Further the dolphin browser supports flash video play, multiple windows support and background downloading. The Wave provides upto 15 hours talktime, a 2GB internal memory , expandable upto 32GB and a 5 megapixel camera with Flash LED. Samsung Wave is priced at SLR 55,000

Galaxy S: The Android™-powered Samsung Galaxy S  has the power to enrich people’s lives through its  best-in-class services and technologies. It will introduce people to the concept of the “Smart Life” – a smartphone experience that is simple, organized and integrated; one that enriches the lives of users. It features a dazzlingly bright 4-inch Super AMOLED screen , a 1 GHz application processor and Samsung’s latest intuitive TouchWiz 3.0 user-interface (UI), giving users instant access to their mobile lives. Smart Life is further enabled through intuitive, integrative features, including the Swype text input service, the rich augmented reality browser, Layar, Social Hub Integrated Phonebook, Downloadable EBook, Think Free Office, Wireless Tethering and the powerful AndroidÔ 2.1 operating System

More than 50,000 applications from Android MarketÔ and Samsung Apps will allow users to extend the benefits and excitement of the smartphone experience even more. Users have access to GoogleÔ mobile services, such as Google SearchÔ, GmailÔ, and Google MapsÔ. The Samsung Galaxy S is priced at SLR 75000.

 “Based on Samsung’s proven hardware leadership and a variety of Open OS experiences that we are providing including Windows Mobile, Android and our own proprietary OS-bada ,  we can provide better choice to consumers and extend the Smartphone experience to a wider set of consumers” stated Mr Narayan.

Samsung Mobiles are available at 600 Dealer points across all the 9 provinces of the Island. The Company through its National Distribution Partner(JKOA) recently appointed nine Re-distributors to manage its expanding sales network in the country. Samsung has appointed ‘The Phone Company’ as the National Service Franchisee for Sri Lanka. 

The Company has set up six new Service centers in Colombo , Galle, Kandy and Trincomalle and will be very shortly setting up service centers in Ratnapura , Anuradhapura and  Pollonnaruwa which will extend service to the entire North East part of the country . “Based on our new innovative product launches and our enhanced distribution network, we are expecting to notch up an over 20% market share in the fast growing mobile market in Sri Lanka by the end of the year,” stated Mr Narayan .

About BADA: Bada which means Ocean in Korean, is a complete smartphone platform which runs on high –performance native apps and services. Bada is User –interactive – a simple, efficient and intuitive UI for greater user creativity and interactivity; it is Service Oriented – Bada is differentiated by its support for service-centric features like social networking, device synchronization, content management and location –based services and lastly Bada is Open & Configurable – It is an open platform that lets developers create new applications with ease. 

About Samsung Electronics Co., Ltd: Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

Photo caption: K. Shankar Narayan – Country Manager, Samsung with the latest Samsung Smartphones- Samsung Wave and Samsung Galaxy S