Global IT Giants Contract Runeware Integrated for B2B Conferences

Over the past few decades, IT has met business needs by continually adding new applications on incompatible architectures, across a disparate collection of hardware and infrastructure.

As such today´s business experts are expected to move effortlessly from IT manager to strategic visionary - steering critical processes, anticipating and overcoming barriers, and collaborating with key stakeholders to orchestrate fundamental change. To stay ahead of the competition, leaders in many industries are looking to improve business processes and ensure optimum delivery.

With this task in mind, Runeware Integrated, who brings to Sri Lanka many summits and forums that gather industry leaders to discuss solutions, best practices and technology advancements in many industries, recently partnered with VMWARE to discover the power of virtualization - a proven software technology that is rapidly transforming the IT landscape and fundamentally changing the way that people compute. It is the solution that slashes capital costs, enhances security, productivity, application quality and deployment, raising the bottom line significantly. Enterprises everywhere are rapidly adopting virtualization and achieving significant benefits in a number of areas. In particular, reducing the time spent on routine IT administrative tasks, managing new server workloads, whilst also becoming more responsive to business needs.

For Michael Abayasinghe, CEO of Runeware Integrated, which was launched in 2002 as an integrated marketing service agency which specializes in technology events, “everything we do is geared towards generating revenue for our clients by applying our expertise in maximizing business & networking opportunities through associated conferences, features, events & sponsorship opportunities. As such, geared towards IT decision makers and business heads, this event served as an opportunity to engage and network with the VMWare management team, Sales teams and other industry peers. The conference was packed with interactive sessions, panel discussions and one-on-one networking opportunities where topics were chosen by the sector experts in order to best identify and address issues being faced by leaders in the space,” he added. With over 300 attendees from around the country present throughout the day, the VMWARE Summit held in Colombo provided a great showcase of the country’s dynamic virtualizations market.

Not stopping there, Michael further added that to date Runeware Integrated has helped many local as well as international organizations deliver events attended by more than 150,000 delegates collectively. Being the regional partner for some of the biggest Indian Event Companies in the region has given Runeware Integrated the edge on handling mega corporate events ranging from ten people half-day seminars, through to multi-day international conferences for thousands of attendees.

“We work with a number of organizations in the public and private sector to deliver events that exceed the expectations of our clients and impress delegates who attend,” he averred. “As such we also recently worked with a leading integrated marketing services company in Bangalore, India, to handle the production, event management and logistics of the Juniper Networks Partner Summit – which, though originally destined to be held elsewhere, was transferred to Sri Lanka due to the great advances they have seen in our country’s political and economic environment. We were proud to take on this initiative as their local event partner which again saw more than 150 delegates in attendance throughout the day.”

Through continuous assessment of market potential, identifying and nurturing future trends in technology whilst conceiving and implementing market entry strategies for many global IT giants, and as a leader in technology networking events, Runeware Integrated soon envisions being one of the finest and the most reputed organizations for integrated corporate communications in the country, “Our aim is to provide a unique, high quality event management service with the creativity and flexibility to continually exceed the expectations of all our clients and their audience,” added Michael in conclusion.