VIDEO: Project Launching of Tourist Information Kiosk (TIK) of Ministry of Tourism

VIDEO: Project Launching of Tourist Information Kiosk (TIK) of Ministry of Tourism

February 16, 2010   11:17 am



When a tourist arrives in a new location he requires various information about the place. To fulfill his needs the required information has to be provided in accurate and timely manner. Providing it almost 24 hours a day is not an easy task. Manning such information counters 2 or 3 shifts a day is an expensive exercise.

 

 

The answer to this difficult task is found in Digital Information Kiosks. Digital Tourist Information Kiosks supply the information tourists require

 

1.      Accurately

2.      Timely

3.      In a language the tourist prefer

4.      In a very cost effective manner.

 

When coupled with the backing of the Ministry of Tourism, information provided by TIK become a one came with authority and dependable without further clarification.

 

 

TIK is a touch screen based information provider. With touch of few buttons displayed in the touch screen of the kiosk a tourist can get the information he wants to almost any tourism related questions. No computer literacy is required to do it.

 

 

In the “Sri Lanka General” section information will be available on flight schedules, train time tables, currency exchange rates, international time zones, current weather and forecasts, emergency numbers, contact info of foreign missions and airlines etc. In difference to other media, the TIK will display the info in real time. For an example it will show not only the published flight schedule but also the current flight schedule what is on display at the airport.

 

 

In the touch screen interface information are sorted under 11 main categories:


ü     Sri Lanka in General

ü     Culture

ü     Accommodation

ü     Dining

ü     Travel

ü     Shopping

ü     Beauty & wellness

ü     Entertainment

ü     Events

ü     Sports

ü     Leisure

 

 

 

The TIKS will be placed in locations with high tourist footfalls such as:

ü     Airports

ü     Tourist Information Centres

ü     Hotels

ü     Commercial Centers

ü     Shopping malls

ü     Exhibition & Convention Centres

 

 

Ministry of Tourism promotes Sri Lankain all major markets to achieve the target of 2.5 mln tourist by year 2016. At the same time it is observed that the earnings of the country per tourist or expenditure of tourist per day remain static or has been slightly declined during the past few years. Increasing the spending of Tourist can create a major impact across the tourism related sectors. TIK will stimulate it by providing greater exposure to the products and services on offer for a tourist. Not only primary beneficiaries of tourism development such as Hotels, Tour Operators, Gem &  Jewelry merchants, Tourist Shops but  also the secondary beneficiaries such as Beauty Parlors, Shopping Malls etc. also will be significantly benefitted by placing advertisements in the TIK and giving an exposure to products and services available with them.

 

It says that tourists can drink in a Monday night or shop in a Tuesday morning while locals can’t do so. In that way restaurants will fill, otherwise half full restaurant seats on weekdays by attracting tourists without any additional capital outlay. It is same with shopping malls too. TIK will provide the right exposure to such establishments. The value of Tourism Dollar should be understood. Most of them have more purchasing power in comparison to locals. They are not aware of local prices. Giving right exposure to the products and services available to tourists can do a big difference to the profitability of an establishment.

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