In the highly competitive news broadcasting space, Derana has built probably the most unbiased and comprehensive news property on offer "Ada Derana" - with a news team of 100 people geared to deliver the most accurate and timely information. Ada Derana To be the number one News brand among Sri Lankans in terms of loyalty by reaching them through every possible opportunity in late 2007, Ada Derana entered into a partnership with Dialog Telekom, the largest mobile phone operator in Sri Lanka, to send breaking news alerts to all Dialog mobile subscribers as Short Text Messages (SMS). Currently, instant news alerts can be obtained through all the leading operators.
Today, Ada Derana is characterised by its availability across delivery channels such as Television, Radio, Web, SMS alerts, IVR, Video Alerts, and social media such as Facebook, Twitter and YouTube.
In most of these forms, Ada Derana is available on a multilingual platform providing greater accessibility to consumers both in Sri Lanka and across the world. The style of the news property has been customized to suit each of the delivery media, taking note of the nature of consumption.
www.Adaderana.lk
The showpiece of the Ada Derana news property is the www.adaderana.lk web portal which is ranked the Number One news site used by Sri Lankans; analysis shows that surfers spend more time on the site than they do on that of the nearest competitor. Available in Sinhala, Tamil and English, the site facilitates two way viewer generation by offering consumers an interactive platform to comment on the latest stories and interact with the Ada Derana community, and by allowing viewers to file in their own news reports through Newsdesk - My Report.