* Partnership to enable Xerox strengthen its presence in the
country
* Xerox and Softlogic launch Xerox Solid Ink Printers in Sri Lanka
Xerox India Ltd announced the appointment of Softlogic, one
of Sri Lanka’s leading
business and technology solutions company, as its National Partner for the Sri Lankamarket.
Under the partnership, Softlogic will be responsible for
marketing, distribution, sales and support of Xerox’s end to end portfolio of
products and technology solutions including digital production equipments,
office automation products and document management services.
As a first step, Xerox and Softlogic launched Xerox Solid
Ink Printers and the total range of mono, colour laser printers and
photocopiers in Sri Lanka.
Solid Ink is a proven colour printing technology exclusively offered by Xerox,
which uses non-toxic ink instead of toner or ink cartridges. The technology has
been widely appreciated across the globe because of its easy to use features,
incredible colour print quality and cost effectiveness.
Softlogic, with its vast network across the country, will
play an instrumental role in expanding Xerox’s geographical reach in the Sri Lankamarket. Softlogic’s network currently span areas such as Colombo and Greater Colombo, Ratnapura, Badulla, Kandy,
Matara, Gampaha, Avissawella including the North and East.
Speaking about the partnership, Vipin Tuteja – Executive
Director – Xerox India said,
“Softlogic is a leading IT solutions player in Sri Lanka. With their expertise and
large retailer network, Softlogic is ideally positioned to establish a national
presence for Xerox products. We hope to strengthen Xerox’s reach in the Sri Lankamarket with this partnership.”
Mr. Tuteja further added, “Sri Lanka is an extremely important
market for us. We are confident that together Xerox and Softlogic will
collaborate to earn retailer and consumer confidence and market leadership in
the digital printing segment in the country.”
“We are extremely delighted to partner with Xerox”, said Ashok
Pathirage, Chairman Softlogic Holdings Ltd. “Xerox’s wide range of products and
solutions has further strengthened our portfolio. We will work together to
develop new business opportunities for us and Xerox. We have established a
significant presence for Xerox in Sri Lanka with our superior quality
offerings and our commitment to the retailers. So far we have seen a huge
demand for Xerox laser printers and photocopiers in the country. With our association
with Softlogic, we hope to create a further demand for our complete range of
products and solutions.”
Photo caption: Vipin Tuteja (Executive Director - Xerox India) and
Ashok Pathirage (Chairman - Softlogic Holdings Ltd) exchange documents. Also in
the picture are (from left) Chaminda De Silva (Director - Softlogic Office
Automation Division), Chandrakant Singh (Head - International Business – Xerox India) and
Samantha Rajapaksa (Board Director – Softlogic Holdings)
