Ambani’s JioCinema cuts subscription prices as India’s streaming war heats up

Ambani’s JioCinema cuts subscription prices as India’s streaming war heats up

April 25, 2024   04:26 pm

JioCinema, the streaming platform run by India’s Reliance Industries, on Thursday cut prices of its premium offering to as low as 29 rupees ($0.3480) a month, heating up competition for Netflix and Amazon Prime.

Reliance runs multiple TV channels and JioCinema streaming app through its media unit Viacom18 and has a sizeable hold over India’s $28-billion media and entertainment market.

An advertisement-free version would start at an introductory price of 29 rupees per month for streaming on a single device and go up to 89 rupees for a “Family” plan to stream on four simultaneous devices, JioCinema said in a statement.

The platform previously priced its premium offering at 99 rupees ($1.19) a month, or 999 rupees a year, for streaming on up to four devices simultaneously. The plan was not ad-free.

Existing JioCinema premium members will get all the additional benefits of the “Family” plan at no extra cost, it said.

JioCinema has become popular for showing the IPL cricket tournament for free. The new pricing, it said, is only for premium content, while the matches and many other shows would continue to stream for free.

Mukesh Ambani, who runs India’s top conglomerate Reliance Industries, has a reputation of disrupting rivals in the price-sensitive Indian market with cheap offers.

Lower prices would place JioCinema in a stronger footing to compete with Netflix and Amazon after an agreement with Disney to merge India TV and streaming assets, and content deals with the likes of Warner Bros Discovery, opens new tab and NBCUniversal.

JioCinema hosts popular titles such as “Succession” and shows featuring the character Harry Potter, alongside a variety of offerings targeting kids including popular Japanese anime series, Pokemon.

Source: Reuters
--Agencies

Disclaimer: All the comments will be moderated by the AD editorial. Abstain from posting comments that are obscene, defamatory or slanderous. Please avoid outside hyperlinks inside the comment and avoid typing all capitalized comments. Help us delete comments that do not follow these guidelines by flagging them(mouse over a comment and click the flag icon on the right side). Do use these forums to voice your opinions and create healthy discourse.

Most Viewed Video Stories

Army personnel acquitted over 2013 Rathupaswala shooting as HC delivers verdict

Army personnel acquitted over 2013 Rathupaswala shooting as HC delivers verdict

Six including 2 police officers arrested for staging fake raid to rob businessman

MJP leader Dilith Jayaweera on how the ''Api Wenuwen Api'' campaign was envisioned

Advisories issued for heavy rain, strong winds and rough seas (English)

Four army personnel acquitted over 2013 Rathupaswala shooting (English)

Army personnel acquitted over 2013 Rathupaswala shooting as HC delivers verdict

LIVE🔴Ada Derana Prime Time News Bulletin 6.55 pm

Advisories issued for heavy rain, strong winds and rough seas; spill gates of several reservoirs opened