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‘Wella’ is back … to colour Sri Lanka

‘Wella’ is back … to colour Sri Lanka

November 8, 2011  11:03 pm

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Colombo, November 2011: Wella, the world’s leader in hair care, was proudly re-launched in Sri Lanka with plans to take the country’s hair care industry by storm. Adding significance to this milestone event was the parallel launch of the exclusive Wella Studio (Training Centre) at 630, Kotte Road in Kotte.

Authorised dealer for Wella in Sri Lanka is Cosmotech (Pvt) Ltd, a subsidiary company of Mega Pharma (Pvt) Ltd. Gracing the occasion were leading names in Sri Lanka’s hair care and beauty industry, well-wishers and representatives from the media.

Ever since young stylist Franz Ströher began inspiring the hair fashion world in 1880, Wella has been pursuing its quest to share the passion, fuel the imagination, ignite the spark of creation that makes visionary style and beauty dreams come true.

From industry milestones like the Wella Junior portable permer, the first cream colorant Koleston Perfect and revolutionary home-styling products like New Wave Wet Gel and High Hair to the superior salon products and expert collections in store today, one hairdresser’s passionate dream now inspires over 4 million professionals and countless heads of beautiful hair across the globe.

Occupying a charming 260-year old historic Dutch house on the Kotte Road, the ‘Wella Studio’ will primarily function as a centre to train local stylists, hair dressers and colorists on the use of Wella products. This will comprise of a series of technical training sessions after which the stylists will receive a certificate of participation.

Visiting international hair dressers will also share their vast expertise and know-how at the ‘Wella Studio’ at regular intervals, and thereby help elevate local standards. An exciting part of the ‘Wella Studio’ will be regular model shows through which participants can practice their skills and gain hands-on, practical knowledge.

Outlining plans for marketing Wella in Sri Lanka Chairman / Managing Director of Cosmotech (Pvt) Ltd Shirantha Peries said, “The local hair care industry is incredibly buoyant and we’re thus proud to bring an internationally reputed product as Wella to Sri Lanka. Initial plans are to concentrate on Colombo and the immediate suburbs where there is a large concentration of salons. Our trained teams will make their sales calls in colourfully branded vehicles, take the orders and deliver the goods immediately. This instant delivery service is one of our unique features, which none of our competitors offer the industry. This way we guarantee customer satisfaction without compromising on supplies”.

While catering the large majority of the salons in Sri Lanka, Cosmotech (Pvt) Ltd will also appoint distributors in major cities such as Kandy, Galle, Kurunegala, Anuradhapura etc and thereby reach out to a larger spectrum of Sri Lankans.

The Technical Head of Wella Sri Lanka will be Director of Cosmotech (Pvt) Ltd and celebrated hairdresser Johann Peries. A name synonymous with Sri Lanka’s beauty and hair care industry, Peries counts 25 years of wide ranging experience and has been a member of the prestigious world body of hairdressers – l’Organisation Mondiale des Coiffeurs (OMC). He has the unique honour of being the only internationally qualified judge in Sri Lanka.

“Wella will also go a step further and offer assistance to salon owners to beautify their salon space with premium Wella branding and thus help them deliver professional service while making a good first impression. We will also shortly launch a loyalty membership scheme which offers lots of discounts and an array of benefits to our stakeholders”, Kasuni Bandara, Cosmotech’s Manager - Marketing said.

Cosmotech (Pvt) Ltd is a subsidiary company of Mega Pharma (Pvt) Ltd. Since its inception in 2008 it has specialised in importing and distributing products and services that add value to beauty, hair care and health. Cosmotech offers a full spectrum of products to uplift the life style of Sri Lankan consumer. With its finger on the pulse of beauty, hair care and health, Cosmotech provides consumers with the tools they need to fully unleash quality of life.

Cosmotech brings in world renowned brands that offer a powerful and competitive edge to the market. It is also equipped with cutting edge technology and ultra modern state-of-the-art equipment that enhance and strengthen the overall well being of the ultimate ‘Woman’.

The Wella Philosophy runs this – “We are passionate about hair. We always have been. Everything we do is inspired by our love of hairdressing and innovation. Every brave step we take is with passionate professionals like you. And every move we make together helps create moments of hair triumph day after day”.

The re-launch of Wella is thus expected to open up an array of exciting opportunities to stylists, hair dressers and colorists from all parts of Sri Lanka and thereby give the local beauty and hair care industry a vital boost.