Proving that a healthy relationship between client and agency ultimately benefits the brand was evident when Grant McCann Erickson’s campaign for SriLankan Airlines Golf Classic won an Effie at the recently concluded Effie Awards.
This campaign was carefully strategized and structured by the Grant team comprising Laila Gunesekere-Martenstyn – Vice President, Russell Miranda – Executive Creative Director, Asif Ansar – Copywriter, Ravindra Kathriarachchi – Creative Director and Malaka Premasiri – Brand Manager along with the close working relationship of the management of SriLankan Airlines promotions team.
During the 15-year partnership between SriLankan Airlines & Grant McCann Erickson several outstanding marketing campaigns have been successfully implemented of which the classic corporate campaign ‘Home Away from Home’ was a PATA 2007 Gold Campaign Winner in Singapore.
The Grant Group has triumphed at the Effies in previous years and won for several clients like Singer, Keells, Elephant House, Etisalat & the Women In Need.
Photo caption: The Grant Group (Standing from left) Laila Gunesekere-Martenstyn - Vice President Grant Group; Alyna Haji Omar – CEO Response Marketing (Pvt) Ltd; Peter Solomon – Director Media Planning, Grant McCann Erickson and Russell Miranda – Executive Creative Director, Grant McCann Erickson. (Seated in front) Johan Dias – Brand Director, Grant McCann Erickson and (bottom) The SriLankan Airlines Team (Standing from left) Sonam Butani – Brand Executive - Grant McCann Erickson; Nayomi Handunnetti – Manager Advertising, Marketing Corporate Communications, SriLankan Airlines Ltd; Pradeep F. Durairaj – Manager Promotions and Brand Management, Corporate Communications, SriLankan Airlines Ltd; Hyacinth Silva – Promotions Manager, SriLankan Airlines Ltd and Johan Dias – Brand Director, Grant McCann Erickson.
